Sport Marketing Alibaba invests in e-sports

Sponsorship battle hits the newspapers

Soccer or cycling? An almost impossible choice, like the Beatles or the Stones, Porsche or Ferrari, Steve Jobs or Bill Gates. For the marketer, however, it ...

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Sport Marketing Alibaba invests in e-sports

Toyota & the Olympians

Met de keuze om als « Olympic Partner » in de Olympische beweging te stappen maakt de grootste autofabrikant van de wereld een statement. Om Top of Mind is het Toyota uiteraard niet meer te doen, ...

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Nieuwsblad covers the Toyota Team project

Click here for the full article.

Toyota Team immediately got picked up by DH Les Sports.

Click here for the full article (in French).
Research Alibaba invests in e-sports

The beginning for the next generation of Olympics?

In 2015 the e-commerce giant Alibaba set up a new venture with Sina Cooperation and created Alibaba Sports ...

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The 5 Must

“Ss of marketable content

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Content Marketing Building a case for content marketing, brick by brick

Building a case for content marketing, brick by brick

This time we take a look at one of the best practices in content marketing: LEGO ...

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Sport Marketing Bam index: Eden Hazard

BAM-index: Eden Hazard

The Belgian Athletes Marketability Index 2016 gives you Belgium’s most marketable sport stars. We want to highlight their sponsor deals and show their worth. First up, number 1 of the BAM-Index 2016: Eden Hazard ...

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Sport Marketing Formula 1

Het Formule 1 circus, met Vandoorne als vaste act!

Hij staat op plaats 38 in de Belgian Athletes Marketability (BAM) Index 2016. Toen scoorde Vandoorne vooral in onze pop-poll met een twintigste plek. Voor sociale media bereik stond Vandoorne op een 25ste plaats. Algemene bekendheid ...

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The 5 Must

visit digital marketing events

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Technology Nintendo Switch has a content problem

Nintendo has a content problem

Nintendo launched its new console, but has a content problem. A New Agency World explains why exclusive content is all that matters in marketing these days ...

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Research Esports wielrennen

Waarom investeren de wielersponsors niet in eSports?

A New Agency World heeft 5 belangrijke redenen waarom er een perfecte match is voor wielersponsors ...

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Technology A New Agency World cycling ratings

What's on for virtual reality?

This week the tech world gathered in Barcelona for the Mobile World Conference. This B2B conference is the biggest mobile industry event in the world. The most talked about launch was undoubtedly the (re-)launch of the Nokia 3310. For us, however, the products ...

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Research A New Agency World cycling ratings

In Flanders we watch cycling

With Omloop Het Nieuwsblad on Saturday and Kuurne-Brussel-Kuurne the day after, the opening weekend of the Flemish cycling season was another success story ...

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Research Belgian Pro League broadcasting rights

Setting the scene: Belgian Pro League broadcasting rights

Recently, the Belgian Pro League released the tender for the tv rights of the professional football competition. The Pro League hopes to earn about €100 million ...

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The 5 Must

see sportmovies

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Content Marketing A New Agency World bring on the content

Bring on the Content

In the past years we have been preaching the three c’s to our clients when it comes to marketing. Content, content and content. Sport clubs have been ...

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Digital Marketing A New Agency World tips for social media

8 steps towards a social media strategy

A social media strategy shouldn’t be “owned” by anyone. Social impacts the whole organisation and should be everywhere. ...

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Digital Marketing A New Agency World general data protection

Moving towards the General Data Protection Regulation!

In about a year and three months the most comprehensive piece of EU legislation in the digital area will apply. ...

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The 5 Must

Follow Tech Pioneers of 2017

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Sponsor Marketing A New Agency World Superbowl

Sport, commercials, money – it’s the Super Bowl!

The Super Bowl, the yearly High Mass of (American) sport culture is almost upon us. ...

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Digital Marketing Belgian athletes find an international stage

Strong opening for eSports in 2017

The world of eSports is continually breaking down its own barriers. After a record setting 2016, with a revenue of $493 million and constant growth in both revenue and audience, ...

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Xairoo Belgian athletes find an international stage

Welcome Xairoo!

A New Agency World launches Xairoo, a second screen based data-model, to help advertisers reach their audience through online emotional moment advertising ...

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Sponsor Marketing Belgian athletes find an international stage

Belgian athletes find an international stage

At the end of 2016 we created the Belgian Athlete Marketability (BAM) Index. The goal for this Index was to help Belgian companies find Belgian athletes who match their values – and boost the personal endorsements of these athletes ...

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A New Agency World is proud to announce that it has partnered with KV Oostende. KV Oostende will be the first team in the Jupiler Pro League to use our Metheris system as their online marketing tool. We look forward to a valuable and fruitful partnership.

Sponsor Marketing Fifa's commercial revolution by A New Agency World for Lidl

FIFA's commercial revolution

The prestigious FIFA World Cup has been expanded from a 32 team tournament to a 48 team tournament. Aside from the obvious political motives from the newly elected president Infantino, what are the implications? ...

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Launch of the BAM-index does not go unnoted: "Deze tien kunnen nog veel beter"

Click here for the full article.
Report BAM-index by A New Agency World for Lidl

A New Agency World lanceert de BAM-index

Wie is de meest tot de verbeelding sprekende Belgische atleet? Welke impact heeft die op ons gedrag ...

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In order to have a marketing oriented opinion about Lotto-Soudal’s crowdfunding campaign for their fans, De Morgen contacted us at A New Agency World, to give our insight.

Click here for the full article.
Research Tof-of-mind research by A New Agency World for Lidl

Scirix analysis and Top-of-mind research for Lidl

Now that the Vuelta is over, the World Tour teams have completed the 3 major cycling tours. Scirix analysis showed that ...

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General Gymfed we are next campaign image

Article in SportBusiness

A New Agency World was asked to give it's vision on today's changes in the industry of sports/entertainment ...

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General Gymfed we are next campaign image

Launch Gymfed campaign

We developed the We Are Next campaign of Gymfed. Gymfed stands for Flemish gymnastics federation ...

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Artist in the picture image

Lara Zankoul in the picture

It is with great pleasure and enormous enthusiasm that we can announce our collaboration with Lara Zankoul ...

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Coverage A New Agency World in De Tijd en het Nieuwsblad with The Belgian soccer report

De Tijd & Het Nieuwsblad published the Belgian soccer report

Aaah, July. Where most people think of sunny weather, long evening strolls at the beach, sipping cocktails and doing, well, absolutely nothing. We, at A New Agency World worked our asses off to knock your soccer socks off and the Belgian newspapers approved ...

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GfK and New Agency World have decided on a strategic partnership regarding market analytics and media valorisation. GfK will use Scirix as a tool for sponsorship exposure measurement.

Report image

The Belgian soccer report

Everything you wanted to know about Belgian soccer, but never found an answer for ...

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General A New Agency World new website

New website, new chapter

In times where people seek the most accurate and complete information, we thought it was time to transform our website into one that meets those current needs ...

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