Life’s much easier and nicer if the client finds you, instead of the other way around. Inbound marketing gives you this opportunity by being available through all digital channels. Combined with a strong digital and content service, inbound will put your brand right in the middle of the interest sphere of your customer. Where it should be!
” Marketing isn’t magic. There is a science to it.”
Use inbound marketing as part of a goal-oriented communication plan for sponsors, hospitality clients and visitors & use content marketing as guideline for consistent presence for each target group. Attract strangers, convert them to users, send them targeted, relevant and exclusive content to make them your ambassadors and customers .
The objective is to build a long-lasting relationship with current and potential clients by being in constant conversation. Digital and social media tools offer the possibility to create platforms and concepts to focus on (segmented and/or individual) the target group on a daily base. The interaction between the brand and the consumer becomes a two-way conversation.
Content that engages, converts, builds loyalty, creates traffic, but most of all is relevant and/or exclusive. That’s the content that will drive your brand and boost your business. At the end of the day, your clients (current and potential) want to be informed, not pushed, and that’s what lead generation is all about.
Our CRM module contains a setup custom sales process, contact and lead scoring, social and behavioural data, a customised sales flow, seamless email integration and automatic call to action. The CRM model will give you all the requested data about your customers, potentials and hot leads. It can be used as a stand alone, but can also be integrated in your current CRM-system to obtain maximum results.
Through our marketing automations system, we can offer you an integrated campaign model that automatically addresses your current or potential client with an individual message based on his needs and behaviour via email, sms, Facebook, Twitter and other social media channels. No more standard newsletters, but information or call-to-actions right in the heart of the customers’ demands. You will automate the life cycle of your clients; you will have campaigns on autopilot through smart email content with all social analysis and up-to-date notifications.
Modern technologies have opened and are still opening doors to a new era of advertising. Digital marketing allows you to reach and appeal to your target audiences in new locations, new ways and with more precision.
To make sure customers and leads find your brand, product or company through search engines, you will need to optimise your content and website. The customer is always looking for answers to their problems, so make sure your solutions are always the ones they find first.