To make the comparison between soccer and cycling possible, we thoroughly examined each sport individually. We monitored and analysed television broadcasts, print (pictures and text) and online presence. For each team we evaluated the impact of every individual clipping, based on; size, level of carrier, readability, moment of visibility, viewing rates and presence or absence of other brand mentions. Each team will show its gross value, its impact score and the net result, with a graphical view of the differences between the teams.