Scoring zero visibility online in the French part of Belgium is a depressing result in our study. The Dutch team failed on track and on screen. With a disappointing Lars Boom and a focus on the grand tours with Geesink, Kruiswijk and Van Den Broeck , the Spring Classics did not result in …uh results. Besides the absence in April, the lack of contrast between the colour of the jersey and the Jumbo logo brings the average impact down. The stage victory of Jos during the last day of the Giro should bring the team in a more positive vibe.