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The Red Brigade

Although not having the best results (understatement?), the Red brigade was still loved by the press. Being the second Belgian World Tour Team it may seem logical, but surprising at the same time. The majority of young talented Belgian cyclists riding for the team and capturing the media attention in combination with a clear sponsor message and a 30-year presence of the national lottery in cycling explains a lot of the high results.

Results per channel

TV

devices
GROSS VALUE
€ 2.543.925,42
gps_fixed
IMPACT
7,65%
equalizer
NET VALUE
€ 202.093,58

Print

devices
GROSS VALUE
€ 715.366,75
gps_fixed
IMPACT
26,64%
equalizer
NET VALUE
€ 202.596,49

Online

devices
GROSS VALUE
€ 598.279,06
gps_fixed
IMPACT
29,89%
equalizer
NET VALUE
€ 183.601,64
equalizer
TOTAL NET VALUE
€ 588.291,71

Results per language

TV NET value

PRINT Net value

ONLINE Net value