Title nr. 34 on the pitch and undisputable leader in soccer visibility. With a generated gross value of almost 4,8 million euros and an impressive average impact of over 30%, ‘Les Mauves’ are only beaten by Patrick Lefevere in the battle for most value generating Belgian sports team. With the large fan base in the country and a potential that has not been addressed (yet), they could remain alone at the top for a long time to come.