Beaten only by RSCA, R. Charleroi S.C. reigns La Wallonie, giving their main sponsor, Proximus, an enormous gross value of 2,4 million euros. The average impact however is … low, mainly due to the lack of contrast between the colour of the logo and shirt, which causes the generated net values to be lower than anticipated. By improving this visibility and remaining the dominant team in the French speaking part of Belgium, they are close to the second sport.