Yes, a part of the audience is just codfish and KVO still has a long way to go to come close to their neighbours of Club Brugge, their remarkable growth plays out in their favour. As ‘smallest’ and ‘youngest’ team of Play off 1, they outperform Zulte Waregem on both generated gross and net value. Willems Veranda’s generates almost 50% more net value on TV than Record Bank. Although the immense overload of advertisers and sponsors on the outfit still gives them the lowest average impact (+- 6%) of all Play off 1 teams.