Talent Representation

To help talent reach its ultimate potential, tailored representation is crucial to plan every step of the way. The relation between the talent and the sponsor is not only about money, it’s also about the perfect fit, about “making sense”. Customers want to feel the chemistry between the brand and the athlete.

” Talent wins games, but teamwork and intelligence win championships.” 

Unfolding Talent

We help you set out a tailored strategic plan in order to build your future like any brand. We advise you in pricing, potential reach, return on exposure figures, measurable KPI’s, and all necessary aspects within the sponsoring approach.

Players Management

We specialize in providing players with an all-inclusive commercial assistance. This includes identifying commercial opportunities for players in every stage of their career, negotiating and managing contractual relationships for players with commercial partners, providing marketing and personal branding services and the management, exploitation and negotiation of image rights. In consultation with the players and/or his management we also take care of amongst others public relations, asset management and legal advice. A New Agency World guides players during their career but also provides end-of-career assistance, offering the exact same portfolio of consultancy.

License & Merchandising

Extend your reach and get closer to your supporters through licensing deals. Merchandising can also be, besides a great give away, an aspect in contractual negotiations from which you and the sponsored party can benefit. Make sure this potential is not left unnoticed in your contractual relation. It will be a big part of the success of your sponsorship.

Build a long-lasting successful career is the goal we set. We don’t aim for short one but for a well guided one.