Over 6 million Belgians consider themselves interested in soccer. With a huge majority in Flanders (3,7 m), a second place for Wallonia (1,9 m) and bronze for Brussels (0,6 m).
The interest in soccer isn’t only male as over 2.6 million women show interest on a regular base, which makes it the highest ranked sport within this market segment.
Soccer is popular over all social classes, as it also reaches the higher educated (53,5% in social class 1 and 55,4% in social class 2).
RSC Anderlecht is still by far the most popular soccer team in Belgium, with a general fan base of 19,4%.
In East-Flanders it is only the third popular club (13,8%) as both KAA Gent (34,4%) and Club Brugge (20,7%) have more fans in this province.
In the Walloon region, Royal Standard de Liège (41,7%) outscores RSC Anderlecht (17,7%) by 24 points.
The dominance by KRC Genk (49%) in Limburg is enormous as they top Sint-Truidense VV (11,7%) and Lommel (4,6%) by more than 35 points.
There is a big difference towards fan identification (do you consider yourself as a fan of your favourite club?) if you look at the different provinces. West Flanders leads the bunge with 70,8 % (of which Club Brugge scores 48,7 %) and Liege is at the bottom (44,6 %), resulting in a higher fan-adaptation in Flanders than in the other regions.
The ranking by both male and female is topped by television (43%) followed by newspapers (27%) and radio (18%).
Remarkable is the fact that only 19,1% watches pay-tv as 42% of the Belgian population follows soccer through free highlight programmes.
Apart from that, online websites (16,5%) and social media (8,9%) are no big favourites.
A figure that pops up is the live attention of fans (only 4,2%). It offers a lot of clubs possibilities.