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The Sponsors of the Paris 2024 Olympic Games: A Powerful Collaboration for a Global Spectacle

The Paris 2024 Olympic Games is not just an event celebrating athletic excellence; it is also a significant showcase of global corporate partnerships. The International Olympic Committee (IOC) and the Paris Organising Committee for the Olympic and Paralympic Games (POCOG) have collaborated with a wide array of top-tier global and domestic companies. These sponsors not only provide financial support but also contribute products, services, and technological innovations critical to the success of the Games. Here's a closer look at the key sponsors driving the Paris 2024 Olympic Games.

IOC Top Partners

1. Coca-Cola: As the longest-standing sponsor since 1928, Coca-Cola remains a pivotal partner, offering non-alcoholic beverages and contributing an estimated value of €2.7 billion. Coca-Cola’s brand has become synonymous with the Olympic spirit, providing refreshments that energize both athletes and spectators.

2. Visa: Partnering since 1986, Visa ensures secure payment services, including credit, debit, and prepaid cards, as well as digital wallets. Their innovative transaction solutions facilitate seamless commerce for millions of attendees worldwide.

3. Panasonic: A sponsor since 1985, Panasonic provides state-of-the-art audio, video, and home appliances, enhancing the viewing experience both at the venues and at home.

4. Samsung: Since 1997, Samsung has offered cutting-edge wireless communications and computing equipment, playing a crucial role in digital connectivity and fan engagement.

5. Atos: With its partnership dating back to 1989, Atos supplies critical information technology products, services, and solutions, valued at €180 million, ensuring robust IT infrastructure and cyber security.

6. Omega: Omega, the official timekeeper since 1932, delivers precise timing, scoring, and results systems. Their timepieces are emblematic of Olympic accuracy and excellence.

7. Procter & Gamble: Joining in 2010, Procter & Gamble supports the Games with personal care, healthcare, and household care products, helping athletes and visitors maintain their well-being.

8. Bridgestone: Since 2014, Bridgestone provides tyres and automotive services, valued at €300 million. Their mobility solutions ensure efficient transportation throughout the event.

9. Alibaba: A recent partner since 2017, Alibaba brings cloud infrastructure, ticketing, and ecommerce platform services worth €730 million, enhancing digital transactions and fan interactions.

10. Intel: Intel, also a 2017 partner, introduces advanced technology including 5G, VR, AI, and drones, valued at €370 million, revolutionizing the digital experience and sports performance analytics.

11. Toyota: Partnering since 2015, Toyota offers vehicles, mobility robots, and services worth €770 million, facilitating athlete and spectator transportation with cutting-edge mobility solutions.

12. Airbnb: Since 2019, Airbnb provides unique accommodation and experiences valued at €460 million, offering athletes and fans diverse lodging options and local cultural engagements.

13. Mengniu: Partnering in 2019, Mengniu, alongside Coca-Cola, delivers dairy and non-alcoholic beverages valued at €2.7 billion, ensuring a nutritious and refreshing presence.

14. Allianz: A partner since 2021, Allianz offers comprehensive insurance services, safeguarding the event against unforeseen risks.

15. Deloitte: Beginning their partnership in 2032, Deloitte will offer management and business consulting services, driving operational efficiency and strategic planning.

16. AB InBev: The newest partner as of 2024, AB InBev will provide both alcoholic and non-alcoholic beer, contributing to the celebratory atmosphere of the Games.

Paris 2024 Domestic Partners

1. Accor: Since 2021, Accor has been a Premium Partner, ensuring premium hospitality services and accommodations for guests and athletes.

2. Groupe BPCE: Partnering since 2018 as a Premium Partner, Groupe BPCE delivers financial services, supporting the event’s economic framework.

3. Carrefour Group: A Premium Partner since 2022, Carrefour ensures food and beverage availability, catering to the nutritional needs of attendees.

4. EDF: Partnering since 2019 as the official electricity and gas supplier, EDF guarantees a sustainable energy supply, highlighting eco-friendly initiatives.

5. LVMH: Joining in 2023 as a Premium Partner, LVMH showcases French luxury and sophistication through exclusive products and experiences.

6. Orange: As the official technical and connectivity supplier since 2020, Orange provides robust telecommunications services, ensuring reliable connectivity.

7. Sanofi: Partnering since 2021, Sanofi, as a Premium Partner, supports health services, underscoring the importance of medical care and research.

8. Groupe ADP: Since 2023, Groupe ADP ensures efficient airport operations and services, facilitating international travel logistics.

9. Air France: Joining as an official partner in 2023, Air France provides flight services, ensuring smooth travel for athletes and spectators.

10. ArcelorMittal: As an official partner since 2023, ArcelorMittal contributes steel and construction solutions, aiding in infrastructure development.

11. Cisco: A long-time partner since 2012, Cisco offers networking solutions, ensuring reliable internet and communication services.

12. CMA CGM Group: Partnering since 2023 as the official logistics partner, CMA CGM Group manages logistics and supply chain operations.

13. Danone: Since 2022, Danone provides nutritional products, promoting health and wellness among participants.

14. Decathlon: Partnering since 2021, Decathlon supplies sports equipment, supporting athletes’ training and performance.

15. FDJ: As the official lottery operator since 2019, FDJ offers gaming and betting services, engaging fans in unique ways.

16. GL events: Since 2023, GL events manages overlay services, ensuring efficient venue setup and operations.

17. Ile-de-France Mobilités: Partnering in 2024 as the official transport partner, Ile-de-France Mobilités provides public transportation solutions.

18. Le Coq Sportif: Since 2020, Le Coq Sportif offers official sportswear, merging style with athletic functionality.

19. PwC: Partnering since 2021, PwC delivers business consulting services, enhancing organizational effectiveness and strategy.

Conclusion

The Paris 2024 Olympic Games will be a testament to the power of collaboration between the IOC, POCOG, and their esteemed sponsors. These partnerships not only ensure the smooth execution of the event but also elevate the overall experience for athletes, spectators, and global audiences alike. Through their invaluable contributions, these sponsors are not just supporting an event but are also fostering a spirit of unity, innovation, and excellence on the world stage.

Source: SportsPro Media