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Champions League Women's Final Watched by Record Number of Fans

The final of the UEFA Champions League in women's football was watched by a record number of people. The final tally, made public by media company DAZN, was 3.6 million viewers from around the world.

The total figure of 3.6 million comes from DAZN's over-the-top platform and their Women's Champions League YouTube channel, as well as from 11 free-to-air channels in Europe. The number of viewers increased by 56% compared to the final of the previous edition.

The 2021/2022 campaign marked the first year of DAZN's multi-year partnership with UEFA and YouTube, making the entire competition available for free worldwide.

The overall engagement for the 61 matches of the season, including highlights, player interviews, and other original content, garnered 64 million views on DAZN's platforms from over 230 countries. Among them, 3.6 million live views are attributed to last weekend's final between Olympique Lyonnais and Barcelona (won by Olympique Lyonnais, featuring Red Flame Janice Cayman).

In the last three months of the season, more than 12.3 million unique viewers visited DAZN's Women's Champions League YouTube channel to watch knockout round matches, the final, and original content.

Prior to the final on May 21, DAZN confirmed a significant number of sublicensing agreements with traditional linear networks across Europe to broadcast the match. In the United Kingdom, the match was viewed by a live peak audience of 372,000 people on ITV4.

"This first season as the global broadcaster of the UEFA Women's Champions League has been a tremendous success and reflects DAZN's commitment to closing the gap between women's and men's sports," said Shay Segev, Chief Executive of DAZN Group.

We are excited about the second year and look forward to engaging even more audiences as we continue to contribute to growing popularity in women's football.

Nadine Kessler, Head of Women's Football at UEFA, added: "Together with DAZN and YouTube, who streamed all matches for free to a global audience, we have succeeded in giving women's football the exposure it deserves. This helps us keep changing perceptions. The joint investment with our broadcast and sponsor partners and clubs is the foundation to inspire young girls and boys to follow the game and dream of becoming professionals."

Sources: Sport Pro Media