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In the Fast Lane: Ferrari and HP Link Up for Formula One Glory

Buckle up, Formula One fans! The iconic Ferrari Formula One team is gearing up for a thrilling ride with US technology powerhouse HP set to join the race as their new naming rights partner. This exciting collaboration marks Ferrari's first naming rights partnership since their previous deal with Mission Winnow back in 2021.

Under the dynamic leadership of Lorenzo Giorgetti, Chief Racing Revenue Officer, and Paul Gandolfi, Vice President of Business Development, Ferrari is undergoing a commercial transformation. This strategic shift has already seen successful partnerships with industry leaders like DXC Technology and Peroni Nastro Azzurro 0.0%.

Traditionally, Ferrari has been selective about headline commercial deals, with only Marlboro and Mission Winnow securing naming rights in the past. Marlboro famously adorned the team's name from 1997 to 2011, while Mission Winnow made intermittent appearances from 2019 to 2021.

Sources indicate that the HP partnership mirrors the magnitude of Red Bull's collaboration with Oracle, estimated to be valued at approximately US$300 million over five years. This substantial investment underscores HP's commitment to aligning with a powerhouse like Ferrari in the world of motorsports.

Excitement is further fueled by Ferrari's recent acquisition of seven-time world champion Lewis Hamilton, slated to drive for the team starting from the 2025 season. Interestingly, discussions with HP had commenced long before Hamilton emerged as a potential driver for Ferrari. Moreover, as Formula One's most valuable team, Ferrari's legacy payments from the series ensure financial stability, making this partnership more about mutual growth and innovation rather than a necessity to cover Hamilton's salary.

As the engines roar and the anticipation builds, Ferrari and HP are poised to accelerate together toward new heights of success on and off the track. This dynamic collaboration signifies not just a partnership, but a fusion of cutting-edge technology, engineering prowess, and a shared commitment to excellence. Get ready to witness the fusion of speed and innovation as Ferrari and HP redefine the limits of performance in Formula One.