Of course we're not down the rabbit hole, we're online and we're visible 24/7. So is everybody, every product and every brand. But how do you present your product to this worldwide audience? Follow the footsteps of our marketing shoes!
Would you tell me, please, which way I ought to go from here?
That depends a good deal on where you want to get to.
I don't much care where -
Then it doesn't matter which way you go.
Defining your targets, installing smart KPI's and learning about your current and potential customers are the base of our strategy. In strategic cooperation with GFK we take the necessary first steps in the marketing process. Don't follow gut feeling, follow proven figures!
Create the message. Show it to the world; be relevant and if possible exclusive. That's the only way to attract your audience. Inform instead of advertise. People want to learn about you and your brand before they even consider buying. It's no longer about 'in your face' hard sales, today it's about building consistent relationships with your customers. It lasts a lifetime if you do it well.
Alright, now we've got the big idea, we can measure the effectiveness of our activities and can adjust where needed, with the help of facts and figures. The next step is figuring out and selecting where to publish. A severe selection of channels is vital for each individual target group and each individual message. Some will work on Facebook, others will work on a blog. Don't overkill. Do it right!
Make it fun, think out-of-the-box. Web design, app-technology, digital design and platform development in general offer you the possibility to dazzle your customer. Reach out to them through means that are easy to adapt to, easy to use and will make a difference in their daily life.
Life's much easier and nicer if the client finds you, instead of the other way around. Inbound marketing gives you this opportunity by being available through all digital channels. Combined with a strong digital and content service, inbound marketing will put your brand right in the middle of the interest sphere of your customer. Where it should be!
Content needs to engage, convert, build loyalty and create traffic. But most of all it needs to be relevant and/or exclusive. That's the content you're aiming for. That's the content that will drive your brand and build your business. At the end of the day your (potential) clients want to be informed.
It's simple. Digital marketing equals customer knowledge and client valorisation. The objective is to build a long lasting relationship with current and potential clients by being in constant conversation. Digital and social media tools offer the possibility to create platforms and concepts to focus on the target group on a daily basis.
Build a story, get your clients to become fans, get them involved and get them addicted! What better way than telling the story through a sponsorship. The emotions created by athletes or performers go straight into the heart of your consumer. Be part of that story, be that story, tell it. That's what sponsor marketing can and will do!