The BAM-index 2016 valorizes
the current marketing values of Belgian athletes

Defining features for the BAM-index

Public awareness


Social media reach


Top 25 BAM-index

BAM-index top 25

BAM-index by province

The reign of Eden and Kevin is only the top of the iceberg. The popularity of Greg Van Avermaet (however without a strong social media reach) in east and WestFlanders offers a lot of opportunities. Nafi is strong in Brussels and Goffin rules Luxembourg. The above-presented top 25 (the full top 65 is available upon request, also per gender, target group, age, social media appearance, etc.) is a nation wide report. The differences per region, province and community are logic, but also surprising.

The belgian soccer report fan identification, research by A New Agency World

Which athlete for my company?

Who fits the shoe? What are the key influencers to select a celebrity endorsement? Based upon target group selection and brand values we are able to present the perfect match for your company. From image over exposure towards awareness and credibility, the “perfect match” is necessary to create the expected results in coverage, press, content and likeability.

BAM index 2017

We're currently hard at work to complete the BAM index for 2017.

If you want to have a first impression on who would be the perfect ambassador for your company or brand, just leave your email address and we'll make sure that you receive the results of your personal top 5 based on 2016's BAM index.